Girish Kant Singh Post production: The Facebook and Twitter pages of Slice created a buzz to spread the video stories featuring the new mangoes. Soumitra Karnik Client servicing: Aamsutra was designed as a brand idea to give the consumer a differentiated and superior mango experience. Awards 3 days ago. The Aamsutra series has been very well received by mango lovers and has carved a distinct brand identity in its category.
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PepsiCo has continued the ‘Aamsutra’ brand proposition as part of its new campaign for Mango Slice. Top news, insights and analysis every weekday Sign up for Campaign Bulletins. Advertising Apr 27, The on-air campaign will be supported by robust outdoor and on-ground activation.
A contest hashtagged SliceSwayaamvarUnfolds was hosted for fans to discover and unlock the three stories, where each story was a video that can be unlocked by answering 3 questions. As an initiative to encourage more and more people to vote, McDonald’s took up a unique activation on Election Day in Hyderabad.
This is the story of Banganapalli mango:. Subscribe to our newsletter Get original digital marketing stories in your email inbox.
So it wasn’t the smoothest production. A Slice mobile app has been created to give a complete experience along with the website. One has to pair their phone with the desktop browser by adding a code provided at the website, before embarking on the virtual journey. After seven years Lighthouse Insights will shut down.
The Aamsutra series has been very well received by mango lovers and has carved a distinct brand identity in its category. Advertising Mar 11, Awards 3 days ago.
Aamsutra was designed as a brand idea to give the consumer a differentiated and superior mango experience.
Slice continues with Aamsutra brand proposition for new campaign
Bang Bang Films Director: This was followed by many wall updates and cover photos bracing up the community to indulge in SliceSvayAAMvar. The Katrinz and Twitter pages of Slice created a buzz to spread the video stories featuring the new mangoes. And this time, we’ve really outdone ourselves, if I can be a little immodest.
A dedicated website was then shared that enabled a viewer to have an immersive experience with Katrina. Soumitra Karnik Client servicing: PepsiCo Executive creative director: The Work 3 days ago. The integrated approach with a website and video stories powered by engaging activities on Facebook, Twitter and Pinterest has ensured a good recall for each of the 3 new flavours.
Advertising katrian days ago.
Katrina Kaif and Aamsutra
With this new campaign, we have taken the concept of indulgence and pleasure to another level and look forward to creating more excitement amongst consumers. Unexpected rains in December caused us to swiftly move the production to Thailand within 48 hours. Kesar seems to be the most popular one with votes at present.
In the current TVC, the importance of ‘waiting’ is highlighted as one of the ways by which one can truly enhance the pleasure of enjoying the real taste of aamsutta.
The website has been enabled with Facebook and Twitter share buttons too. In the film, Katrina takes the viewer down south to Dakshini to share aamsutga the Banganapalli mango, then through the fertile foothills of Gujarat to share about the Kesar mango, and finally to Lucknow for the favoured Dussehri mango.
The campaign has taken creative and engaging storytelling a notch up. The insight is true to the mango fruit which is seasonal, and we eagerly await rest of the months for it to arrive. Girish Kant Singh Post production: